E-commerce has become almost central to most B2C and even B2B businesses. E-commerce marketplaces are a key tool these organisations rely upon to drive market penetration with Direct-to-Consumer sales. However, there are significant challenges that these businesses must overcome for continued success with their online sales strategies...
For many, a central challenge of managing Direct-to-Consumer (D2C) online sales is maintaining an efficient order cycle alongside other sales channels. Keeping control of costs, supporting scalability, and expanding market reach all need to be priorities as online purchases are forecast to continue to grow to a quarter of global sales by 2025.*
“Digital marketplaces now account for 67% of global e-commerce sales, leaving just 33% of transactions taking place on D2C brand websites.” Gartner**
For many, a central challenge of managing Direct-to-Consumer (D2C) online sales is maintaining an efficient order cycle alongside other sales channels. Keeping control of costs, supporting scalability, and expanding market reach all need to be priorities as online purchases are forecast to continue to grow to 30% of global sales by 2030.
Organisations must now consider innovative ways to tackle these points to future-proof their online business. For most, this will involve strategic investment in technology and automation solutions that can relieve the pressures and inefficiencies in the supply chain.
In this report, The rise of e-commerce marketplaces: realising the full potential of online business, we outline the three key areas that organisations should consider:
- Compliant data security with increasing marketplace requirements
- Extended product range within dropship operations
- Maximised Procure-to-Pay platform connections for B2B
Each of the topics above forms a detailed chapter in the report, where we have included our independent insights, trusted industry sources, and client case studies. As with all of our quarterly whitepapers, this report is entirely free to access by downloading a copy.
Download the Rise of E-commerce Marketplaces report.
Get your own copy of the full report, which includes detailed chapters focused on three key topics with additional client case studies for reference.
To discuss any of the topics covered in our report, schedule a meeting with one of our team. Or you can call on 0845 123 3746 (UK) or +44 1978 369 343 (international) and email via sales@transalis.com. You can also get access to more useful resources in our Knowledge Hub.
*McKinsey & Company. 2023. What is e-commerce?
**Gartner. 2022. What Doesn’t Kill You Makes You Stronger: Navigating the D2C Minefield.